LIXIL Housing Research Institute, Ltd.
Sales Promotion
Public Relations
Franchisee
LIXIL Housing Research Institute, Ltd.
LIXIL is the biggest housing franchising company in Japan. Their core businesses including remodeling, renovation, planning housing development project, etc..
LIXIL also operating 3 franchise brands: "Aiful Home", "Fiace Home" and "GL Home", to match the lifestyles and requirements of the customers. Their franchisee distributed nationwide, part of them are having local business.
Revenue Increase and Workstyle Reform by using Digital Asset Management
-Increased efficiency of Promotional Materials Creation and Franchisee Support-
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Built up a foundation for Promotional Content Management
LIXIL used to cooperate with partner company to manage their data including photo of constructions and other promotional materials. As data was stored in an external system, it was hard to search data precisely, and difficult to share data to any stakeholders. In addition, the management rules are determined by individuals, the system will become a mess if there is department transfer. But after implementing CIERTO, a centralized data management system, they can just keep and access all the data through web browser. LIXIL can now manage all different types of file, and also share the data to franchisees effortlessly.
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Assets Protection and Status of Use Review
Some assets incurred a great expenditure and labor cost. However, LIXIL used to manage the data in DVD, which may be a big trouble if the DVD get lost or degraded. Now they manage the data through CIERTO cloud environment, it is easy to backup the file properly without relying on the IT department. Besides, VPJ holds system diagnostic test twice a year, customers will receive a detailed report which recorded the activity log and the status of database. The status of use is clearly stated on the report, LIXIL can have a brief understanding on their operations and how to improve the system usage.
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Sales Promotion Support for over 200 franchisees nationwide
LIXIL used to send the promotional works through FAX or email to all franchisees, the procedure may have delay and affect the performance of the franchisees. But now, the franchisees can directly access CIERTO and get the information they want instantly. Besides, LIXIL has built up a headquarter ⇔ franchisees online approval workflow. They can ensure all the information posted on the promotional contents is accurate, maintain their brand image, and have a high quality production.
Reason why we chose CIERTO ｜ Interview with the customers
CIERTO brands new working style and helps us to create high quality production
The best thing of implementing CIERTO is the reduction of working time for data management, search, share and reuse. The working efficiencies of our company members increased, together with the productivity of LIXIL also increased, it is a success reform of our working style. Besides, we used to manage our contents with the partner company, it was a great restriction for us to pick the data and do the production. But now, all the assets stored on CIERTO, we can have more high quality productions even it takes high printing cost. "CIERTO" has become a magic word in the manager level. We will continue to use CIERTO, and explore the better way of use to confront with the opportunity of sales expansion.
Promotion about having a new lifestyle
Product Series
Homemade Brand
How we use CIERTO
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Metadata Search and Extensive Preview Function
Our sales promotion team and our partner company registered various of contents on CIERTO. We put metadata tags for the contents, like "living", "orange", just like how people put hashtags on Instagram. It is convenient all the departments and franchisees using CIERTO can just search the metadata and hit what we want. And the preview function is helpful too, as we can also see the preview of video data or Adobe data. In the past, other team members had to request the sales promotion team to give them the correct data every time. Now, they do not need to do it anymore, it boosted up the work efficiency of each department.
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Useful Workflow Function and Increasing Productivity
The design of data access permissions of CIERTO is decent, we can share the data accurately and safely. Furthermore, for the members from partner company who do not have a CIERTO account, we can share/ask them to register a file through "Guest Link", all the works can be done on CIERTO. And before exporting the data, we can directly convert the format and size of image data, and transcode a video file on CIERTO, to fit the requirement for each distribution platforms. It reduced our working time and contributed to the increase of productivity.
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Strengthen the Support to Franchisees and Sales Expansion
There is a download approval application system on CIERTO, With the system, the headquarter just needed to click the "approve" button and franchisees can download the data immediately, no need to FAX or sending email anymore. It reduced the time cost and workload of our members. As the new system is too convenient, the number of image requests including product image and logo from franchisees doubled since we introduced the approval application flow. CIERTO lubricates the communication system between the headquarter and the franchisees, we can also provide more support to our members and it contributed to the sales expansion.
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Effective Content Archive Management
Needless to say, our media data will keep increasing and the data size will get bigger too. We can directly expand the disk capacity of CIERTO, but it involves the cost problem. We frequently reuse the data within 5 years, so the data older than that will be stored in another server. Of course, rarely there are some cases we need to reuse the old data. In this case, we will use the archive management function of CIERTO, delete the raw data and only keep the preview data and metadata (and we will put the location of the data on metadata field). Eventually, we can increase the storage without adding cost, but also manage the data well.
System We Provide
Digital Asset Management System