Concept
Providing of IT solutions to cater the needs for content creation, management, and distribution of ever growing media platforms using Digital Asset Management (DAM) solutions as a core component.
DAM, as the core of the workflow, is integrated with Work Management (WM) and Product Information Management (PIM) to improve the productivity of media and contents production and strengthens branding.
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What is Digital Asset Management (DAM)?
Digital Asset Management system is a platform used for centralized management of all kinds of digital assets, which is an indispensable IT platform for content production and branding that supports corporate sales promotion activities. Materials and contents are centrally managed by the DAM system, and all kinds of assets can be previewed or viewed using a web browser. All parties involved in content production can share the latest data and information in a secure environment. It significantly improves production workflow productivity and ensures brand consistency. The DAM system is accessible from the Internet environment by authorized users. All assets can be managed and viewed with previews, and associate metadata with assets easily. The system also has full of useful functions such as upload and download, file format conversion, and transcoding.
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What is Product Information Management (PIM)?
Product Information System (PIM) aims to systemize the centralized management of product information for corporate sales promotion and marketing activities. PIM is a system that allows companies to centrally manage product information for sales promotion and marketing activities and utilize it in the production, management, and distribution of the sales and eCommerce channels.Although a DAM system can handle your product information (images, logos, videos, specifications,etc.), PIM is required to deploy various types of information to muiltiple channels. For example, Details of product parts, sales information for products sold in combination, the same product with different sizes and specifications, and differences in product information due to global expansion. A PIM system handles all the product-related data required to market and sell products. It allows you to store, manage and distribute these assets across your sales channels and publish this information onto your online store or online marketplaces, Seamless integration with DAM allows PIM information to be leveraged, significantly improving the accuracy and productivity of content production.
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What is Work Management (WM)?
Work Management (WM) is a system that can manage every production process of content creation. The overall productivity of ongoing tasks can be enhanced by using the core functionalities of WM, project management, online annotation, workflow automation, and Digital asset management. All these features are necessary to fully utilize the performance of WM. The project management feature allows users to grasp the production schedule of ongoing projects by viewing a dashboard that contains the latest progress updates, and Gantt charts. Tasks can be performed with high productivity as the project progresses, and status updates of teams or individuals can be confirmed. The online annotation features allow annotation, approvals, and revision checks to be done remotely. Communication features such as annotation history management, version management, comparison view, and display range specification are available to meet the needs of content production workflows. The workflow automation feature is one of the most effective features in WM that maximizes the performance of the production. The approval process of content production is often complex, and involves many irregular cases, as the flow is scattered throughout different departments, and each department has its approval process. Using the workflow automation feature, that complex workflow can be visualized and automated, resolving existing bottlenecks, and increasing the ROI of WM. The connection feature of DAM has an important role in enhancing the production performance of WM. The DAM feature enables automatic archiving of annotated PDFs to the DAM, and stores file attached to annotations. With these features, an ideal production environment can be created as the upload, content management, annotation, process management, and archive can be achieved with one system.