Distribution & Retail

Overview

DAM and PIM is a critical tool in distribution and retail industries, as they always need a centralized product management system that can satisfy with their high frequency of information renewal and high external platforms distribution speed. Omnichannel distributions is a key to business success. Thus, managers have to arouse their efficiency of production and productivity too. Besides, e-commerce is an important sales channels for distribution and retail industries, so how to use digital assets properly is also a factor greatly affects the business and customers' experience.

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Problem 01

Challenges of Promotional Materials Distribution across Omnichannel

It was difficult to distribute contents smoothly when it involves data managements and distributions for different channels

Best Choice 01

One Source, Multi-use

CIERTO provides centralized management for design materials and product information. The users who possess the permission are able to access all the information on the system.

Besides, for works like image format/size conversions and video transcoding, users are able to do them automatically and having a time efficient workflow.

Merit 01

Rapid Promotional Materials Distribution across Omnichannel

With the centralized management system for design, images and product information, users can have a solid foundation for content production, it also brings positive result on omnichannel distributions and promotional campaign.

On CIERTO, users can register product information, create catalog, and distribute contents to the customers via social media. It is capable to support different formats and platforms: just need one data, users can transform it to any formats they want and distribute to any different platforms.
Problem 02

Inefficient Collaboration with the Subcontractors

The works of printing companies and production companies were inconsistent. Data sharing was a great challenge between the companies.

Best Choice 02

Guest Link and Permission Control

By accessing the "Guest Link" function, guest who does not have a CIERTO account can also upload, download, preview or make annotations.

On the other hand, the permission management of CIERTO is strict. Users can register the expiration dates and scope of use as metadata, and the use of the data will be prohibited while the metadata value is triggered. It can effectively prevent the fraudulent use of the data.

Merit 02

Secure Communication with External Stakeholders

With strict permission setting, users can upload, download, or preview the data on CIERTO securely even it involves the external stakeholders.

Highly secured does not equal to low accessibility. Both internal and external participants can search and hit, and share the information they want promptly on CIERTO. And the data conversion function is pretty convenient too.
Problem 03

Difficult to get the data for Promotional Events

It was difficult to search the data for promotion and PR if the information and materials may be stored separately.

Best Choice 03

Integration of DAM and PIM: with High Searchability

PIM is a system mainly for managing product information in text, while DAM is for managing data files or images. Users can integrate two systems and map the information together.

In addition, the search system of CIERTO is sophisticated. Users can use all the information including file name and metadata to hit what they want. And we also provide full-text search, AI search... users can find the data for promotion in any way.

Merit 03

Get Information for Promotional Campaigns Efficiently

On PIM, users can manage information including product number, brand, release year, and also some extra marketing data like trends or feedbacks/recommendations. They do not need to store information separately and have a one-stop management platform. The good management system can also bring users a success for their promotional event, and satisfy their targeted customers.
Problem 04

Difficult to Provide the Latest and Accurate information to the Business Partners

Some retailers transferred their materials to the partners manually. It is a time-consuming procedure and also brings profit loss.

Best Choice 04

Product Information Management and Simple Data Sharing

CIERTO PIM is accessible on web browser, i.e. users with permissions can access to the platform anytime and anywhere. Thus, the business partners can get the materials promptly via CIRETO.

And users and their business partners can also try the image/video format conversion function, it will even accelerate the working speed and ensure product can be distributed on time.

Merit 04

Construct an Environment Business Partners can access the Latest Information

CIERTO guarantees a secure environment, that all the users and guest with relevant permissions can access the data they want freely and safely.

As the business partners can get the data and even export it with an optimized format by themselves, it is no need to contact the partners when ever there is renewal, and prepare the accurate data for them.