Manufacturing

Overview

Manufacturing industry is now implementing DAM and PIM for centralized data management and digital marketing transformation. Some of the well-known brands are having overseas branches, so what are they focusing on is to share the tremendous amount of information accurately to all the customers and branches in both Japan and overseas. With DAM and PIM, digital assets can be well managed, it also contributes to the optimization of business activities and promotional events for domestic and overseas.

小売画像の説明

Problem 01

Difficult to Search and Share the Accurate Product Information

Data stored separately and the search function was weak. It was difficult to collect the correct information for the promotional events.

Best Choice 01

Integration of DAM and PIM: High Searchability

CIERTO helps users to centralized the separated systems into single platform, the product information on PIM can also mapped with the images on DAM directly. It streamlined the efficiency of data management.

Besides, users can search any of the information written/added on a file, and use full-text search and AI searches to hit the data more accurately. Collecting data is never a big challenge.

Merit 01

Collect the relevant information promptly: Streamlined Workflow

The centralized management of both text production information and multimedia assets, and the sophisticated search function of CIERTO accelerate the speed of data collection. The promotion team and business team can have a more efficient workflow, and enjoy an effective digital marketing experience.
Problem 02

Ineffective Data Processing and Data Collection

It spent extra time for image/video format conversion with external applications, and data collection was time-consuming. These affected the effectiveness of promotion.

Best Choice 02

Format Conversion and Automation of File Management

Image/Video format, size, resolution and colour space conversion can all be done on CIERTO without using external edit tools. It reduced the working time and steps efficiently.

In addition, users can have online proofing on CIERTO simply using the web browser. And a more convenient function of CIERTO is automation: users can automatically receive reminder mail when there is new file version uploaded/information changed. Also, operations including copy, delete and move can also be automated.

Merit 02

Accelerate the Time of Content Production and Distribution

Users can have online proofing, image and printing data conversion by using CIERTO. In other words, they can convert the data according to the requirements of each distributed platforms like webpage or social media platforms just on a single platform. It reduced the procedures and made conversion works effortless.

※Conversion setting can be saved and reused.
Problem 03

Time-consuming for Sharing Information to the Business Partners

It took time for seeking data that have to be shared to the business partners. As a result, a time difference of data sharing was produced and the jobs processed inefficiently.

Best Choice 03

Guest Link and User Permission Control

Guest who does not have a CIERTO account can also preview, upload or download assets via "Guest Link". Even though the data sharing system is convenient, the permission control of CIERTO is strict. By inserting metadata value like date of expiration or asset owner, the data will be closed down/inserted a watermark to avoid unauthorized use.

Merit 03

Share Latest Data to the Business Partners Securely

With both Guest Link function and strict permission setting, users can share the necessary data to their partners easily, but also securely without violating the rules of use and copyrights issues. While the partners collecting data smoothly, the promotional events can also be released on time, which increase the effectiveness of the event.
Problem 04

Delay of Information Distributions to Overseas Platforms

The multi-language platform was managed as another system. It took time to create materials for overseas customers, which incurred delay of information processing.

Best Choice 04

External System Integration

Users can integrate CIERTO with the external systems via API. Thus, they can integrate with their company's internal system and directly transfer the data to CIERTO. Or, they can integrate with webpage for overseas user/webpage of agency and distribute the edited data on CIERTO to those webpages simultaneously.

Merit 04

Distribute Information to Overseas Seamlessly

Users can put the specifications and legal information on CIERTO in different languages, integrate with the webpages for the overseas customers, and the information will be exported instantly without time lag.

Besides, the overseas branches can also access CIERTO 24/7. i.e., they can also preview and download the data they want anytime and anywhere. It will be a strong solution for the communication issues of the global firms.