Media and Publishing

Overview

Both media and publishing companies are making business by content production. For publishers, they used to focus on printed media, which the digitalized age forced them to change their business into multimedia content production service. On the other hand, media production houses are providing videos for product promotional movie, company introduction, and contents for social media platforms. To optimize their workflow, both of these industries are using DAM for managing the materials and production environment.

小売画像の説明

Problem 01

No Streamlined Workflow for both Digital and Analog Publishing

Usually printed media and digital media have different workflows. It led to a long production time and high cost for dealing with managing several workflows.

Best Choice 01

Using Platform with Strong Support and Multichannel Distributions System

Now the publishing companies will first create a neutral content (base content) on web browser by using content creation service "Woodwing Studio". After that they will output the data into different formats, adjust the title, images, effects according to the requirements of the platforms, and import the production on CMS, HTML or social media platforms.

Merit 01

Streamlined Digital and Analog Publishing Workflows

Woodwing Studio is a simple-use application. Even though users do not have much editing skills, they can still produce a neutral content on web browser. Digital media creation became easier and faster. In addition, users are now outputting the neutral content in both digital and analog (printed) formats, i.e. they can finish both productions without creating several workflows.
Problem 02

Inefficient Media and Publishing Data Management

Even users had a file server for data storage, the management system was inefficient and hard to find what they want.

Best Choice 02

File Preview and Search Functions

Users can easily preview large video data and Adobe files on CIERTO. Even it is an InDesign of PDF data, users can still read the content on it. And for video, no need to play the video, the storyboard function shows all the capture of the video.

Besides, CIERTO is a system with high searchability. Users can search any of the information written/added on a file (even with the video subtitle), and use full-text search, metadata search and AI searches to hit the data more accurately.

Merit 02

Constructed a clear and Effective Data management System

As users can now preview the Adobe files and video files easily, it is much more simple to know every detail on the production. Besides, the search functions of CIERTO also help users to find data they want precisely. Therefore, they can now use the content efficiently.
Problem 03

Lack of Efficient Editing Tool and Redundant Editorial Meetings

Overtime due to the editorial meetings had become a routine when deadline is approaching. Once there was no good solution for the issue.

Best Choice 03

Online Flat Plan Editing and Workflow Management

On Woodwing Studio, users can directly edit and share inDesign and inCopy files. Even it is a raw data of inDesign, users can still make annotation online.

And the whole process and production can be monitored online too: select the number of media, users can preview the cover page and see the working status of the job.

Merit 03

A New Style of Production: Reduction of Editorial Meeting

Now, inDesign and inCopy, files can only be edited with Adobe applications, can now be edited online conveniently. And more than that, the production process and status can also be checked on Woodwing Studio. As all the information is written on the system, the publishing companies no need to hold excessive meetings anymore.
Problem 04

Analog Communication Style: Risk of Miscommunication

The companies used to send proofing instructions and comments on telephone or in paper. the communication did not go well and may make mistakes.

Best Choice 04

Create Proof Instruction and Annotations Online

For the assets managed on CIERTO, users can use a pointer to indicate the areas needed corrections and give instructions. Image files and text can also be attached for instructions of modification.

In addition, any resubmissions for the file will be managed in different versions. Users can check and compare the record and data to ensure nothing is wrong.

Merit 04

Efficient Workplace Communication and Boosting up the Quality

As comments and instructions can be directly added on the data file, all the project members can communicate and understand the situation easily, which reduced the probability of making mistakes. And confirming the versions can also avoid any problems, which increased the quality of the products.