Pharmaceutical and Chemical

Overview

Since the COVID-19 pandemic, the information provision style of pharmaceutical industry shifted from having traditional face-to-face medical representatives (MR) meeting, to using digitalized and personalized multichannel distributions. And especially in cosmetics industry, companies are now required to satisfy diversified needs of the customers flexibly and quickly. With this background, members of the industires needed to manage a larger amount of digital content and infromation and having much more complicated jobs than before.

So, what they need is a centralized management system for digital information, in order to boost up their efficiency of job and maintain competitiveness in the industries.

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Problem 01

Separated Data management: Inefficient Workflow

Data was not well managed and separated in different departments and channels. It was hard to find out the latest version of the data.

Best Choice 01

Organized Master Data and High Searchability

The centralized management system provided by CIERTO helps users to check which data is the latest one or approved. So they can now ensure data is correct and no repeated files.

Besides, users can search any of the information written/added on a file including attributes and metadata, and use full-text search and AI searches to hit the data more accurately and quickly.

Merit 01

Streamlined Productions and fast Information Distributions

Users can now distribute the information quickly, no matter it is a printed materials or promotional information on webpage or social media. The promotional campaign can be started on time and satisfy needs of the customers.

Moreover, the new management system lubricate the communications between each department. It streamlined the working process.
Problem 02

Unable to Response to the Compliance and Copyright Issue

No one knew the final product is inspected or not. There were risks of using expired data and unapproved contents which is a lethal issue in pharmaceutical industries.

Best Choice 02

Adherence to Compliance Standards: Safe Data Management

"All the important data including content review, review of product screening process and finalized materials can be managed in bundle. It avoids the problems of misinformation. In addition, users can also insert license period, scope of use and holder's name as a metadata on CIERTO, and the asset can not be used automatically when the license period ended. "

Merit 02

Strengthening the Brand Image and Creditability

Information including ingredients, effects and way of use of medicines and cosmetics are critical for the customers. By using DAM and PIM, users can mange all these information decently. And the access control ensures data can be kept securely. Also the copyrights of the assets and confidential materials can also be managed strictly, it constructed a foundation for adherence to the compliance issue, and maintain the creditability of the company.
Problem 03

Time-consuming Data Collection Process

It took times if users want to modify the data based on the new information or regulations, and reuse the data.

Best Choice 03

Having Accurate Product Information Management

"By using CIERTO PIM, important information like specifications of the products, ingredients and warning can be managed collectively. The departments can check the data clearly and at any time. Besides, the information managed on PIM can be mapped with the package images, medical documents and promotional images stored on DAM. The information can be managed systematically and reduce the time for searching data."

Merit 03

Streamlined Information Renewal: Stronger Capability to Legal Compliance

The information renewal processes become more streamlined after using CIERTO PIM, any modifications on ingredients or journal articles can be corrected easily and quickly now. The companies can now response to the legal compliance more appropriately, but also have the promotional campaign effectively.
Problem 04

Hard to Reuse the Medical Resources

It was difficult to categorize the data according to the purpose of use, target, etc.. So it brought a great burden to the staff when they have to distribute information to different channels.

Best Choice 04

Format Conversion and Materials Reuse

When exporting materials including academic journals, details of drugs and promotional information, it has to be converted into different formats (printing, video, webpage, etc.) according to the purpose of use. On CIERTO, users can directly convert the file format without modifying the raw data. The assets can be now reused easily with the function.

Besides, users can manage data license period and reusability, and restrict data download automatically when the asset is expired/not reusable.

Merit 04

Business Success and Handling Personal Needs

Data can be reused and customized easily after implementing CIERTO DAM and PIM. The companies can now distribute suitable information to medical workers, patients and agencies according to their own needs accurately and speedily. They can now gain customer trust by transferring optimized data, and observe the marketing trend through the processes easily.