Printing

Overview

For other industries, clients usully use DAM and PIM to manage their own resources. However, for printing industry, it uses DAM and PIM for managing customers' assets.

Recently the printing industry is declining, they are now transforming their business that focus more on printing material for marketing campaigns. And in order to adapt to the digital age, printing companies are also now being outsourced creator for webpage and video. As a result, they need DAM and PIM, a strong data management system to optimize their service and gain customer loyalty.

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Problem 01

Inadequate Customer Data Management System

There was no centralized management for the data of the customers, so it brought challenges when they have to do the production.

Best Choice 01

Clear Preview of the Data and Product Information Management

On CIERTO, users can preview all the materials provided by the customers clearly, and they can use varied search functions to hit the materials for the specific production.

Besides, product information management (PIM) is also useful in this case. All the text information like price, size, and spec can be stored on the system and integrate with the images or videos on DAM. It is much more convenient for the producer in creation.

Merit 01

Centralized Management of Digital Assets: Streamlined the Production Workflow

By managing the digital assets of the customers centrally, and using the functions like full-text search and metadata management, the creators can access the data they need promptly.

Now, the printing company can have a single platform for managing all the data inclusively. And they can also share the data on the same platform to both internal and external stakeholders. It increased the productivity of the company and reduced the production cost.
Problem 02

Inefficient Communication for both Internal and External Stakeholders

Jobs including data sharing, proofing and workflow approval were used to be finished separately. The procedure was time-consuming.

Best Choice 02

Guest Link and Online Proofing

External Guest does not have CIERTO account can also access, upload or download the assets via "Guest Link" Function.

For the online proofing function of CIERTO, users can directly annotate, review and approve all the data files on the platform directly. Every stakeholder can confirm the whole workflow without information silo.

Merit 02

Construct a digital collaboration systems with the customers and the external stakeholders

As the online proofing system of CIERTO is comprehensive, and external stakeholder can use Guest Link to upload or download assets, and even add annotations on it, the whole workflow became much more smooth and reduced the working time. It also guarantees an effective communication systems for the printing company with the external stakeholders.
Problem 03

Slow Content Distributions

It was difficult to distribute the promotional contents to different platforms efficiently.

Best Choice 03

Image Format Conversion and Video Transcode

Users can convert the image format, size, resolution and colour space and have a transcode for the video directly on CIERTO without using other applications. After that, they can directly download the products and directly export it to different media platforms.

Merit 03

Accelerated Content Distributions

No matter the production is for printing, webpage, or social media, users can directly convert it to different formats based on the requirement of the platforms. Moreover, users can also save the format change setting, so they can create settings for each platform and distribute the production to every platforms at the same time. It accelerated the working efficiency and help company to distribute materials fatly and accurately.
Problem 04

Lack of Outstanding Service: Hard to Transform the Service as an Added-value

It was hard to introduce any value-added service to the customers as the file access control and security issues were weak.

Best Choice 04

Access Control and Security Measures

Admin can control the accessibility of the data and functions to provide permissions to users according to their needs. User permission and copyright control can be managed inclusively.

Furthermore, CIERTO also equipped with several security measures including 2FA and encryption.

Merit 04

Security Measure: A key for Business Differentiation

Admin can adjust different permissions for different users, and people who would like to download assets with strict rules need to make an application flow on CIERTO. The environment of CIERTO is highly secure and make their customers feel confident to their services.

With such a secured service, printing companies are tend to turn external system distribution or file format conversion to value-added service which are fee-based.