Service

Overview

Nowadays, both the requirements of online services and the diversity of customers expanded rapidly. The service industry is experiencing digital transformation in order to fulfill the latest needs of the customers. Especially for the fitness/wellness businesses, the system of membership and media content management can be totally distinct, which makes data management become more complicated. Thus, service industry is now implementing centralized digital data management system to simplified their workflow, and also increase the quality of their service to satisfy their customers.

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Problem 01

Lack of Central Management for Manual, Contract and Promotional Video

Without using a single platform, it took time and efforts on file sharing between the headquarter and the branches.

Best Choice 01

Systematic Content Manage and High Searchability

One of the way CIERTO provides for centralized data management is adding metadata value on the assets. By adding metadata tags like product category or shop name, users can organize and search the data more simply.

And one thing important is that users can preview different kinds of data including Adobe file directly on CIERTO, so by just accessing CITERO website, staff of all branches can check and download the latest data anytime without using external application.

※Guest does not have CIERTO account can also access the assets via "Guest Link" Function.

Merit 01

Lubricate the Collaboration between the Headquarter and the Branches

As now all the data is managed on a single platform, data sharing between different shops became very smooth, and the staff can now handle more jobs and the quality of the production increased. It is also beneficial for the freshmen training as they can now share a unified training movie to all the shops. Besides, users can set a period of data access for all the deliverables, the others cannot access the data if the period ended. It enhanced the data security and ensure no outdated data is used.
Problem 02

Inefficient Tracking Issue for Terms and Conditions and Training Guide

The staff used to track the edit record of contracts and internal documents by manual. It was time-consuming and ineffective.

Best Choice 02

File Version Record and Operation Log

The modified contracts and manuals will be saved as a new version on CIERTO, and users can see the imported date and importer on the version column. It will be convenient when users have to track the records.

In addition, records will be left for behaviours including download and any other kinds of editing. It prohibits the risk of data tempering or having misinformation.

※Admin can also directly prohibit users to preview or download an asset.

Merit 02

Enhancing Risk Management and Governance of Workflow

Users can manage different versions and control access for the important documents like terms and conditions, agreement and hygiene guidelines. It reduced the risk of misusing or misdistributing the data. Even when there is complaint for services or external audit, the company can handle the issue smoothly and track data accurately.
Problem 03

Difficutlt to Handle All Customers: So-so Customer Experience

Different materials have to be used to address own preference and conditions of each members. The management system for all the data was not effective enough and the workflow was complicated.

Best Choice 03

Attribute and Personal Data Management

In the metadata column, users can add values such as age of customers, aims of having the service, or the main source of information (social media, leaflet, etc.). It will be an easy job when users have to search the suitable assets by the categorization of the metadata.

Furthermore, users can also convert data format or size on CIERTO directly, and distribute the data via CMS or email seamlessly if there is integration. Distributing suitable data to different customers became much more easy.

Merit 03

Produce High Quality Marketing Strategies

Now company can provide optimized information to all the customers and fulfill their preferences. Undoubtedly it brings a great customer experience to the members and increases the possibility for them to remain the membership.

Besides, CIERTO users can also optimize the content distribution style, which increase the work effectiveness and ensure the services maintain a high quality.
Problem 04

Difficult to Maintain the Consistency for all Promotional Contents

It was difficult to maintain the consistency of brand tone and design especially when there were different types of promotional materials.

Best Choice 04

Flow of Approval: Avoid Inconsistency

Users can first manage the rules of design for all material like use of colour, font, slogan via CIERTO. All the stakeholders can access the platform and select the suitable assets for the production to avoid inconsistencies.

And users can set up flow of data use approval on CIERTO to prohibit the others using unauthorized data. It is also simple for the admin to check the log for edit record. the whole process of data usage and production can be monitored and ensure the works are in high quality.

Merit 04

Increase the Creditbility of the Brand

While all the data are having a same design and format, it increased the consistency for the production, and may also help the customer to build up a better impression for the brand.

moreover, the flow of approval also avoid any kind of data misuse, which maintain the quality of production and increase the work performance.