Travelling and Sightseeing

Overview

In order to respond to the trend of inbound tourism, the travelling and sightseeing companies are using DAM and PIM to manage their services and promotional materials: they use DAM to manage the promotional images and videos for social media platforms, and also for the catalogs and other printed materials. By using DAM and PIM, the travel companies can have a productive promotional campaign and increase their revenue successfully.

小売画像の説明

Problem 01

Inadequate Response to Customers Inquiries and Interview Requirement

It was difficult to search the related documents or images with the old system. As a result, the staff were always unable to answer the inquires on time.

Best Choice 01

Diversified File Preview and Search Functions

Users can preview wide range of data including Adobe files and 3D file on CIERTO. And the tourist information managed on PIM can be mapped with the media assets stored on DAM directly. Thus, users can preview the files and know all the information immediately by checking the asset.

Besides, users can search any of the information written/added on a file including attributes and metadata, and use full-text search and AI searches to hit the data more accurately and quickly.

Merit 01

Quick Response to the Inquires

As all the required information on DAM and PIM and be integrated, and users can utilize the preview function of CIERTO to check wide range of data, they can now handle the inquires quickly and accurately. Moreover, the diversified search functions helps user to get the files precisely, which also shorten the working process and they can provide suitable data to the media agencies or customers on time.
Problem 02

Redundant Communication between the Advertisement Agencies and the Production Houses

The approval workflows were complicated, the advertisement agencies and the production houses had to share information and request for modifications frequently. The communication style was redundant.

Best Choice 02

Guest Link and Online Proofing

Guest without a CIERTO account can also access, download, add annotations on the assets via "Guest Link" Function, and they can access and process the data until the link is expired. Besides, by using the online approval function, users can send annotations to all the stakeholders of the project, and also review and approve the works through web browser.

Merit 02

A Smooth Communication among all the Stakeholders

Guest Link is a significant function of CIERTO, which allow irregular project participants can also access the platform and have the permissions of upload, download, add annotations... just like a general users. In this case, the staff of ad. agencies and production houses can also process the data and engage in the workflow smoothly, which simplified the communication processes and the workflow can be clearer and more fluent.

※Guest Users may not use some of the function due to the Access Permission Control
Problem 03

Time-consuming Data Conversion Process for Travel Agencies and Webpages

Each platforms have their own requirements for the uploaded data, but the conversion used to be complex.

Best Choice 03

CIERTO Image and Video Format Conversion

Users can convert the image format, size, resolution and colour space and have a transcode for the video directly on CIERTO without using other applications (e.g. convert PSD data into jpeg or png for webpage). After that, you can directly download the products and directly export it to different media platforms.

Merit 03

Easy Media Content Distributions for Promotional Events

The travel agencies with access permission of CIERTO can directly convert the images and videos into the format they need and download it. It is easy to reach the requirements for each webpage and platform. No need to use other applications, file conversion work become a piece of cake.
Problem 04

Slow Distribution: Hard to Earn Customers' Loyalty

The travel companies are supposed to distribute the travel information and tour guide to each promotional platforms quickly. However, the staff was hard the manage it without a good management system.

Best Choice 04

Centralizied Management for Travel and Hotel Information

All the basic information can be managed on CIERTO, users can download and preview all the assets on the platform without using external applications. The diversified search functions, and the file format conversion functions also help users to distribute data smoothly.

Merit 04

Increase of Productivity and Revenue

CIERTO DAM manages all the important information and contents centrally. And the distribution system is also convenient that users can export wide range of file by just one click. The faster the distribution time, the better the performance of the promotional campaign can be expected, which also contribute to the higher business revenue.